Omadi and Whiterail Reviews Join Forces to Increase Revenue for Tow Companies

SILICON SLOPES, Utah – November 16, 2016 – Omadi, Inc., the custom mobile technology leader of towing software, teams up with Whiterail Reviews, the premier provider of online reviews and reputation management for the towing and roadside assistance industry. This partnership allows for these two technologies to integrate seamlessly.Online reviews are the most important factor in attracting new business for any towing company. Studies show that 90% of potential tow customers read online reviews. Whiterail is an automated platform that harnesses the power of happy customers to get feedback and positive Google and Yelp reviews. Whiterail is proven to increase Google ranking, online reputation, and boost revenue by over 8%.

How it works.

Every time a tow is closed out in Omadi, Whiterail automatically sends customers a feedback request via SMS text message asking them to please rate their experience. Happy customers are encouraged to share their reviews publicly on Google and Yelp. Unhappy customers are able to vent privately.

Reward top performing employees and fix operational issues before they start.

The Omadi and Whiterail integration allows towing companies to get operational feedback in real-time. Employee performance reporting from Whiterail allows management to implement incentive programs to hold individual drivers and dispatchers accountable for their work. This job feedback helps to boost employee morale, driver retention, and address training needs.“We’ve been impressed with Omadi since the day we first saw them in Baltimore years ago. More importantly, our clients tell us that Omadi is an exceptional system. They love how easy it is to use, to configure and to adapt to the way that they do business. We are very excited to join forces and we’re going to knock this out of the park together,” says Daniel Ostrov, CEO of Whiterail Reviews.“This partnership further demonstrates our mission of deploying dependable, uncommon and disruptive products for the towing industry. We are committed to integrating with all platforms that make sense as we continue to lead as the preferred operating system for all tow companies in the nation,” said Charles Lukens, CEO of Omadi.Omadi and Whiterail are focused on offering services that will increase revenue for the towing industry. To learn more about the Omadi and Whiterail integration visit

About Whiterail Reviews, LLC

Whiterail Reviews was established in 2011 by CEO and founder Daniel Ostrov, recognized Tow Industry Marketing Expert. Whiterail Reviews capitalizes on opportunities to obtain positive feedback from satisfied tow customers and manage negative feedback privately from unsatisfied tow customers. Whiterail seeks to address the issue of negative online reviews, increasing revenue, improving operations, and customer and driver retention. Hundreds of Tow Companies across the US who were quick to adopt the integrated Whiterail software have seen on average 8% boost in annual revenue.To learn more about Whiterail reviews, visit

About Omadi, Inc.

Omadi towing software began when an owner of a towing company searched for a software to help manage his business. Dissatisfied with the available options, he set out to develop his own custom software. The development of Omadi helped his business increase tows and boosted revenue by 300%, from 400K to 1.2 million in the first year. Omadi allows the towing industry to streamline their processes by tracking, analyzing, and increasing employee productivity, while enhancing communication and replacing the need for multiple software solutions.

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